According to a summary of a report presented in The Chronicle of Higher Education, female students rate conformity as one of their key motivators. However, what conformity means is unclear in the CHE piece, and a link to the full report was not provided. So, what was discussed in this piece?
Here's what we know: Brett Jorge Millan, interim director for distance education at South Texas College, collected data from 157 online students and 486 face-to-face students at that institution. He used the Schwartz Value Scale to measure 10 motivational types (self-direction, stimulation, hedonism, achievement, power, security, conformity, tradition, benevolence, and universalism). And, in addition to the conformity finding, Millan's data suggest two things: 1) the values of online students and those in face-to-face courses tend to be similar; and 2) online students are typically older than their f2f counterparts.
While these results are potentially worthwhile, there are a number of missing pieces. Hopefully, the report will be made available in the near future.
Update: Schwartz defines conformity in the following manner: “Conformity values restraint of actions, inclinations, and impulses likely to upset or harm others and violate social expectations or norms” (Schwartz & Boehnke, 2004, p. 235). It also values politeness, obedience, and subordination to parents, teachers, bosses, etc.
Sounds like very female-like behavioral characteristics - ones that are not uncommon in online spaces.
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